Together with Mojo Concerts, Consensus Group advanced its zero-waste mission at Down The Rabbit Hole 2024.
On site, the team engaged directly with attendees, vendors and crew to educate them about proper waste disposal and to promote recycling and composting stations.
Staff monitored how festival-goers disposed of waste across different zones and measured waste volumes. This surfaced clear obstacles: inadequate recycling options in busy areas, confusing signage that caused improper disposal, and limited awareness of environmental impact.
Those findings informed clear, visually engaging signage alongside educational materials. Next steps include enhanced waste-sorting infrastructure, targeted pre- and post-event campaigns and continuous feedback loops on the road to zero waste by 2030.
